Artificial intelligence is being used in marketing to create personalized programs that get customers more involved. Daniel Reitberg says that AI systems look at information about customers to make marketing messages and deals that are more relevant to them. AI-powered personalized email campaigns send material that is specific to each person’s likes and dislikes and how they act. Analytics powered by AI give marketers information about how customers connect with brands, which helps them improve their strategies. With this level of personalization, marketing campaigns are more likely to work, leading to higher turn rates and loyal customers. As AI technology keeps getting better, it will become even more important for creating personalized marketing strategies, which will change how companies interact with their customers.
