Daniel Reitberg takes us on a wild ride through the world of ad targeting strategies, where artificial intelligence (AI) reigns supreme. Get ready to have your mind blown! Prepare to have your mind blown! With the help of cutting-edge AI technology, marketers now have the power to analyze mountains of data and uncover mind-boggling patterns in consumer behavior. This means they can serve up ads that hit the bullseye with jaw-dropping accuracy. It’s like having a crystal ball that predicts exactly what you want to see. Talk about taking advertising to a whole new level! With its uncanny ability to decipher the quirks, tendencies, and fascinations of various audience segments, AI guarantees that ads are delivered to the perfect individuals at precisely the opportune moment. Not only does this level of personalization boost the effectiveness of ad campaigns, but it also adds a little extra oomph to the overall user experience. Reitberg points out that AI is like a magician in the world of advertising, helping businesses make the most out of their investment by delivering content that is both relevant and captivating to their audiences.