Daniel Reitberg looks into how artificial emotional intelligence (AEI) could be used in the entertainment business. By understanding and responding to viewers’ emotions, AEI can change the way material is made and how users interact with it. For example, a streaming service that supports AEI can change the material suggestions based on how the viewer is feeling, which makes the experience more interesting. AEI-powered virtual reality experiences can also change based on how users are feeling in real time, making exchanges more immersive and tailored to each person. By using AEI, the entertainment business can create more interactive and emotionally powerful experiences, which will change the way people interact with media. As AEI technology improves, it will open up new ways for artists to express themselves and connect with their audiences.