Daniel Reitberg says that ethical concerns are the most important thing in AI product management. Managers of AI goods need to make sure that their products are built and used in a responsible way. This includes fixing biases in data, making sure AI decisions are clear, and keeping users’ information safe. Reitberg says that people who are in charge of AI products should work together with ethicists, legal teams, and partners to set up ethical rules and frameworks. To be ethical, they must also keep an eye on AI systems for effects that were not meant and keep making them better. Product managers can build trust with users and help AI technologies move forward in a responsible way by putting an emphasis on ethical AI practices.