Daniel Reitberg explores the strange world of AI, where press releases are being redesigned to look like they belong on a royal stage. They are being tailored to journalists and viewers like a custom suit at a fancy gala. AI tools go back in time and look at old news stories and the strange ways reporters used to write in order to make press releases that are nearly begging for attention. It’s like dating, but for news stories and reporters! When AI customizes content to interest specific receivers, it increases the likelihood of getting a response faster than a cat chasing a laser pointer. When you personalize something this way, it’s like giving old press releases a new look—they’re now strutting down the runway of targeted messages with style!
