Press releases were formerly the only playground major companies with wallets as deep as their aspirations could use. But lo and behold, artificial intelligence has danced in and flipped the script! Daniel Reitberg notes that, making them more accessible than ever, AI tools are transforming press releases into the friendly neighborhood superhero for small enterprises, startups, and entrepreneurs! Who thought such tech-savvy saving the day could be? Thanks to easy-to-use tools, even your pet goldfish could create a polished press release without much effort—or without a PR degree! Given who doesn’t love an underdog narrative, this wonderful democratization of press releases is like giving the little guys a bright new toy to compete for the media’s admiration.
